Unfold: Story & Reels Maker

In-app purchases
3.8
176K reviews
10M+
Downloads
Content rating
Everyone
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About this app

— Stitch video clips together with Reels templates
— Create with template collections like Film
— Plan and preview your Instagram Feed
— Remove any background with our AI editing tool
— Make a Bio Site for your new link in bio
— Edit your content with filters and effects

Reels Templates: Make trendsetting videos for social media in minutes. Pick an exclusive Reels template, add clips and photos, and let Unfold do the rest.

Story, Post, and Animated Templates: Create beautiful content for social with over 400+ templates to choose from. Add filters and effects to your photos directly within the template. Write your text with unique fonts and use advanced text tools. Select a background color or choose a texture. Then share your story with the world!

Advanced AI Editing Tools: Edit your photos and videos with our filters and effects. Choose from filters like Tulum and Canarias or effects like VHS and Glitch. Adjust your brightness, contrast, shadows, highlights, saturation, warmth and tint. You can even remove any background from your photos with our AI Background Removal Tool.

Feed Planner: Sign in with Instagram to start planning your Instagram Feed. Upload your post to make sure it matches your aesthetic before posting.

Bio Sites: Make your Bio Site, a beautiful hub for all your links to share in your social bios. You have more than one link, your bio should too.

About Unfold+:
· 400+ design templates for social
· Exclusive fonts, stickers, tools & sounds
· Filters and effects for photos/videos
· Customize your Bio Site URL
· Unlimited photos in the Feed Planner
· AI photo editor

About Unfold Pro:
· Upload custom fonts to use in your stories
· Add your brand colors to your palette
· Sync your logos and stickers into the app
· Share your stories to the web with a stori.es link
· Remove the watermark from your Bio Site
· Includes Unfold+ subscription

Annual subscription billing will start after the trial period. After the 7 day free trial, this subscription will automatically auto-renew each year. Or if you choose a monthly subscription, your billing will start immediately and auto-renew each month. Subscriptions will automatically renew unless cancelled at least one day before the renewal date within 24 hours before the end of the current period. Payment will be charged to your Apple ID account at the confirmation of purchase. If you subscribe before a free trial ends, the remainder of the trial period will be forfeited. You can manage and cancel your subscription by going to your account settings in the App Store.



Privacy Policy —

https://squarespace.com/privacy


Terms of Service —

https://squarespace.com/terms-of-service

Thanks for creating with Unfold! We'd love to hear from you. Email us at hello@unfold.com or message us on Instagram at @unfold.
Updated on
Jul 3, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, Photos and videos and 3 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

3.8
175K reviews
M C
February 22, 2025
App keeps crashing and lags a lot. Also, paid for templates in "Clasico" theme. When they started adding more templates, they removed some of what I paid, but wouldn't let me use the newly added ones in that section. 😒 What a scam. Go use Canva. It's free & they won't take back your paid features and try to make you pay again. Not worth it. Paying for use of a theme of templates only gives you access to the ones you see at that time. As they add more, you'll see you don't get to use those.
8 people found this review helpful
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Squarespace Inc
March 4, 2024
Sorry to hear you're having trouble with the app. Please contact our Customer Support team using the Support tab in the Unfold app or via our intake form: https://help.unfold.com/hc/requests/new Using the form helps us gather important support details and speeds up the troubleshooting process.
A Google user
April 12, 2019
PRO:Templates are beautifully designed and make create IG stories. CON: On Android it is so hard to choose a photo from your gallery unless the photo has been taken by your camera recently. It would be great if the app could just open Android's native photo picker so I could grab images from google photo albums I've created. Unfold is all about curation, which likely means the photos I want to display weren't taken that same day but rather weeks, months or a year ago (that I have since put into an album). The app is also pretty buggy, which can result in making it really difficult to interact with the text boxes and compose a story.
6 people found this review helpful
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A Google user
July 12, 2019
I absolutely love this app! it's created for making creating stories and collages with text. What I DON'T like is that you only get ONE free set and every other set you have to pay for. There are also limited stickers, which is very disappointing for an app of this caliber. I understand that they make money from us purchasing new styles, but I feel there there should be more free options.
12 people found this review helpful
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Squarespace Inc
July 15, 2019
Hi there, thank you so much for your review. We understand that users are requesting new template collections for free and we are doing our best to create new free template designs for customers. We hope that in the future we will be able to satisfy your needs. We appreciate your feedback and hope that you have a great rest of your day!

What’s new

With the Unfold app, you can grow and succeed on social media and have fun while doing it.

— Create unique content with hundreds stories, posts, Reels templates
— Easily edit your images and videos with effects and more
— Plan out your Instagram grid and schedule posts
— Share your entire world in one link with a free, custom link in bio site

We love hearing your ideas and feedback. Go to Menu > Settings > Contact in the app.